Welcome Aboard, Live 95.5 Portland

Years ago, 99.7 NOW placed a bet on MusicDatak. It paid off. The station climbed to a constant #1 CHR across San Francisco and San Jose — holding the top spot in two of the most competitive radio markets in the United States.

That is what happens when a great programming team pairs its instinct with a clear read on what its audience actually wants to hear.

A Bet That Paid Off

99.7 NOW didn't win because of a single hit or a lucky quarter. It won because the team kept listening — quarter after quarter, song after song — and kept acting on what the audience told them. MusicDatak's job was simple: give them the clearest possible picture of their listeners. The wins on the air belong to the programmers who made the calls.

The best programmers don't guess. They listen to their market — and then they act on what they hear.

Now, Portland

Today we're proud to welcome another US station to the family: **Live 95.5 — KBFF-FM in Portland, Oregon.**

Portland is its own market, with its own sound and its own audience. That's exactly the point. MusicDatak doesn't hand anyone a national chart — it gives each station a precise read on its listeners, in its city. We can't wait to see what the Live 95.5 team does with that.

Welcome aboard to the entire Live 95.5 team. Let's get to work.