MusicDatak Research Methodology

1. Your Target is Generated

Each platform has state-of-the-art algorithms built for music recommendations and targeted advertising – the backbone of its business and the reason for their success.

MusicDatak automatically generates a specific equation per radio station according to its demographics, location, gender, and strategy.

This unique and proprietary formula aggregates data from platforms and social networks by balancing age range, gender, music format, music types, and location.

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2. Your Hits are Validated

Your station's complete active library is used to generate a unique fingerprint composed of your granular music texture and your station's mood, emotions, and music genres.

The tracks with the most activity from your target are validated using your StationFingerprint®.

Since music programming is constantly evolving, the team enhances its database with radio expertise and emotional intelligence.

3. Your Hits are Scored

Each platform collects data on all user activity (while maintaining privacy protection). Highly streamed and shared tracks are assigned higher scores and top placements in rankings, playlists, and recommendations.

MusicDatak's unique formula for your station normalizes rankings from each platform to score your hits according to what your audience is currently into.

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Uncover the core of MusicDatak's methodology, where Samuel Zniber's rich global radio programming experience is pivotal.

Samuel personally adjusts settings for each station, ensuring a perfect match with your strategy and market. This is not just about algorithms; it's about infusing human emotional intelligence and Samuel's proven expertise into every analysis, transforming your radio station's data into actionable insights.

Hello, I'm Samuel Zniber, CEO and founder of MUSICDATAK.

Today, I'm excited to share with you the innovative methodology that's revolutionizing the way radio stations curate their playlists. Let's dive into how MUSICDATAK is transforming music programming with its cutting-edge approach.

Our first step revolves around a unique target generation process.

Each radio station receives a bespoke equation, meticulously crafted to align with its specific demographics, location, gender, and strategic direction. This is where our proprietary formula comes into play, aggregating a wealth of data from various platforms and social networks. We meticulously balance factors such as age range, gender, music types, and location to create a tailored solution for each station. This state-of-the-art algorithm isn't just a tool; it's the backbone of our business, underpinning our success and driving the industry forward.

The next phase involves validating your hits.

This process utilizes your station's complete active library to create something truly unique: your StationFingerprint®. This distinctive fingerprint is composed of your station's granular music texture, encompassing mood, emotions, and genres. It's a reflection of your station's identity, distilled into an actionable format. The tracks that resonate the most with your target audience are then validated through this fingerprint. And because music programming is an ever-evolving art, our team continuously enriches our database with radio expertise and emotional intelligence, ensuring that your content remains fresh and relevant.

Finally, we score your hits.

Each platform we collaborate with collects extensive data on user activity, always with a keen eye on privacy protection. Tracks that enjoy high streaming numbers and shares are given prominence, achieving higher scores and topping rankings, playlists, and recommendations.
Our unique scoring formula for your station normalizes these rankings from each platform. This means that the hits you play are not just popular – they're precisely what your audience is currently into.

This methodology isn't just about playing music; it's about understanding the pulse of your audience and delivering exactly what they want to hear. At MUSICDATAK, we're not just keeping up with the times; we're setting the pace for the future of radio music programming. Stay tuned as we continue to innovate and lead in this exciting journey of music and technology.

Here’s what our users have to say about their experience with MusicDatak®.

5 / 5

MusicDatak has helped us freshen our playlist by finding songs to add that our target audience are actively listening to. It has also helped us reach our P2 listeners as well as potential new listeners in a way traditional music research is unable to. We are receiving great feedback from our listeners already.

Vaughan Hobbs - MEDIAWORKS Group Music & Research Director - The Sound - The Breeze - The Edge -New Zealand
5 / 5

At Rouge FM in Switzerland, staying attuned to our audience's preferences is paramount. MusicDatak has been instrumental in achieving this, particularly with its real-time satisfaction scoring. This feature allows us to gauge how our weekly playlist resonates with our target audience, ensuring that every track we play aligns with their current tastes and preferences.

Additionally, MusicDatak's recommendation engine, StationRadar, has been a revelation. It empowers us to be hyper-connected with our audience, ensuring that our playlist is not just current but also predictive. StationRadar's insights into emerging trends and audience preferences help us to continually refresh our playlist with new additions that our listeners love.

Fabrice Benedet - Program Director Rouge FM, Artistic Director Rouge FM, LFM, Kiss Collector, Rock Star, Rouge Music. Média One Group
5 / 5

With MusicDatak, Tendance Ouest has transformed its music programming since January 2022. The tools provided enable us to precisely target our audience, curate unique tracks through the StationRadar, and conduct comprehensive scans of our music library with the DataKorium. This perfect blend of human expertise and data-driven insights empowers us to deliver an exceptional radio experience to our listeners.

Charles DOUCHY - TENDANCE OUEST - Radio Number One Normandy France - Program Coordinator - Music Programmer
5 / 5

MUSICDATAK allows us to reach a digital audience. We played very early Begging by Maneskin with MUSICDATAK recommendations. It became a huge worldwide hit weeks after. With MUSICDATAK, we can create a cluster of positive differentiation.

Bruno Witek - Consultant Mistral FM Toulon - France

Partner of Choice for Top Radio Brands


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