Years ago, 99.7 NOW placed a bet on MusicDatak. It paid off. The station climbed to a constant #1 CHR across San Francisco and San Jose — holding the top spot in two of the most competitive radio markets in the United States.

Edison Research's Q4 2025 Share of Ear data confirmed what radio has been saying for years: the car is still its strongest room. AM/FM radio holds the largest share of in-car audio time among American