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Virgin Radio 90s on DAB in London. The Real Story Is What It Says About How Listeners Organise Their Audio Lives.
Virgin Radio 90s launched on DAB in London on Monday 9th March. It builds directly on Virgin Radio Britpop, the pop-up station News UK launched in February 2025 that was supposed to be temporary and q
2 min read
CHR Is Losing Its Core Audience Faster Than Any Other Format. The Nielsen Numbers Are Now Undeniable.
Nielsen's first full year of PPM data under the three-minute qualifier landed in February 2026 and it contained a finding that should be sitting on every CHR programme director's desk. Contemporary Hi
2 min read
The Stations Winning Loyalty in 2026 Have Done One Thing Most Haven't. They Wrote Down What They Are.
Radio programmers are very good at structure. Format clocks, music categories, break lengths — the architecture of a radio hour has been refined over decades. Radio ILOVEIT's programming research puts
2 min read
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