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Irish Radio Grew Branded Content Revenue by 4.5% While Spot Ads Fell. The Packaging Lesson Works Anywhere.
Radiocentre Ireland's 2025 full-year figures tell a story that every sales director in radio should read carefully. Spot advertising revenue, the traditional thirty-second commercial, totalled €126.4
2 min read
Music Discovery Is Radio's Last Real Competitive Advantage Over Streaming. Most Stations Aren't Using It.
Spotify's own research found that algorithm-driven streams reduce musical diversity and push listeners toward what they already like. The technical term is "taste tautology." The plain English version
2 min read
Gen Z Listens to Nearly 4 Hours and 10 Minutes of Audio Every Day. Radio Gets 16% of That Time. That Is Both the Problem and the Opportunity.
Gen Z listens to more audio than any previous generation did at the same age. The number from the 2025 Gen Z Audio Report is 4 hours and 10 minutes every single day. That is not a generation disengagi
2 min read
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